So, how do you get your message across and get people talking about your product? You do what Papa John's Pizza did. Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John's Pizza won gold at the recent Cannes International advertising awards. Brilliant! by Billy T
It was originally developed for skydivers after the inventor almost snapped his neck jumping from a plane with a two pound camera strapped to his helmet, but the SportsCam, a lightweight video recording device that is attached to a pair of googles or a helmet connector and works with Sony camcorders, has expanded to all sorts of first person footage: motorcycle and dirt bike riding, BASE jumping, skiing, boat racing…Let’s sat anything where seeing things from the eyes of the participant makes the experience that much more thrilling to watch. One police officer has even used the SportsCam to film training videos for new officers.
Running between $900 and $1100 (without including the cost of the camera), the device allows you to store your camera at belt level and operate it with a control wire running to the googles, which include signal lights that tell you whether or not the camera is recording.
The potentials of this gadget are immense, especially if you have the loot to spare for the high cost of the equipment: training videos for atheletes (can you imaging learning how to hit a fastball, for example, if you had someone showing you exactly what to look for as the ball went by?), tours of houses for prospective buyers, a great new twist on video blogs…the possibilities are endless.
Toshiba announced today that it will ship the first HD DVD recorder, RD-A1, on July 14--but don't get too excited: The recorder will only be available in Japan at launch.
The announcement comes as a bit of a surprise--when last quizzed on recording for the home, the HD DVD Promotion Group indicated to me that recorders wouldn't likely hit until next year, and that may yet be the case for the U.S. market. I was also told that, after the postponements of the HD DVD player, an announcement about a recorder wouldn't come until closer to when something would ship--which is exactly what Toshiba did with its announcement earlier today.
The announcement does explain why, suddenly, media manufacturers, including Verbatim and RitekUSA, announced impending availability of recordable HD DVD-R media. And with this announcement, the precarious balance in the next-gen optical battle is rocked. Only slightly, though.
The timing of the announcement takes attention away from rival format Blu-ray, which this week launched its first titles from Sony; the first player, from Samsung, officially launches on Sunday.
one of the manufacturers selling Blu-ray-based players have discussed recorder availability, and the Blu-ray Disc Association can't commit to a time frame for recorder availability--a spokesperson said that will be up to the individual companies involved in Blu-ray.
High-definition recording is not new: Sony, Panasonic, Sharp, and Samsung Electronics have offered Blu-ray-based recorders overseas. What is interesting to note about the Toshiba, though, is that it does support the Advanced Access Content System (AACS) copy controls.
Like those other recorders, the RD-A1 will be expensive: About $3600 in US dollars. For that admission price, you'll get a 1-terabyte hard disk, as well as support for recording to single-layer 15GB HD DVD-R and dual-layer 30GB HD DVD-R discs (for up to 115 and 230 minutes of video, respectively, and for recording to standard DVD-R/RW/RAM media. Other notable specs include: The recorder will output images at 1080p resolution; can upconvert DVDs to 1080p; is DLNA-compliant; and includes Internet connectiviy via Toshiba's Net de Navi software, for remotely programming recordings online.
The specs certainly make me salivate. I'm never home, and need to record my television for viewing later (sound familiar?). I've long resisted the lure of HD in part because I know it would be wasted on me: I'd never be able to watch TV recorded in it (yes, there are HD hard disk recorders now, and none of those would work for me--I'd have them full in no time). Not that I have a spare $3600 lying around (plus more for a high-def display to match), but this announcement makes the future of home recording suddenly seem a lot more real to me--even if I will probably still have to wait another year or two before the prices come out of the stratosphere, and into the realm of us mere mortals.
How important is recording televised HD content to you?
source: pc world